MICE - Positioning Krems and its surrounding area

Kunstmeile Krems © Kunstmeile Krems BetriebsGmbH/APA-Fotoservice, Ian Ehm
Kunstmeile Krems © Kunstmeile Krems BetriebsGmbH/APA-Fotoservice, Ian Ehm

A tourism development strategy for the year 2030 was developed for the city of Krems in 2015 and 2016. It defines five core competencies, one of which is economic and educational tourism. Within the scope of this project, targeted measures and sales-orientated concepts should be developed to achieve a clear positioning in the MICE segment (Meetings/Incentives/Conventions/Exhibitions).

With the support of a consultancy firm, a specific action plan will be elaborated and new ideas developed. Krems and its surrounding area should clearly position themselves in the MICE segment as a professional provider of conferences/congresses for up to 300 people. This has already been defined as a goal in the tourism development strategy for the year 2030.

Discussed in the project selection committee: 04.04.2018
Project promoter: Krems Tourismus GmbH
Funding level: 70%
Project duration: 09.04.2018 – 30.03.2019
Supported by the federal province and the European Union (LEADER).