The aim of Wachau 2010plus was to further develop the cultural and landscape gem of the Wachau by restaging its cultural and tourism activities in harmony with the people who live and work in the region. Doing so should reveal the special quality of this cultural landscape to visitors.

Under the motto "Less energy, more quality", 15 "light points" in the Wachau have been staged with an aesthetic and at the same time resource-conserving use of light. Unconventional places, such as Emmersdorf cemetery, are also being made "visible" as part of this project.

A lot of restructuring has taken place in the municipality of Krems and at its affiliated establishments, associations and contractors in recent years. These processes have given rise to the company Krems Tourismus GmbH, whose sole shareholder is the town of Krems.

Since March 2012, 52 “Best of Wachau” hoteliers and hosts have been working as strong and representative partners of the very highest standard and facilitate high-quality advertising of the Wachau as the region’s flagship establishments. Numerous joint activities and measures have been developed and implemented to date. Special attention has always been given to consistent further training of the establishments in the form of high-quality qualification activities.

The regional quality campaign "Best of Wachau" was officially launched in March 2012. In the following years, the initiative succeeded in attaining a high degree of acceptance amongst partner establishments as well as a high level of international recognition.