Further development and internationalisation of the Best of Wachau Goldclub

Best of Wachau is all about quality and should also attract visitors from abroad in future.
Best of Wachau is all about quality and should also attract visitors from abroad in future.

In the past five years, Best of Wachau has established itself as a brand that stands for high standards in gastronomy and accommodation, thanks to ongoing qualification measures. The Goldclub was created as a tourist marketing format that aims at encouraging visitors to stay in the Wachau for longer. The next step is to perform an evaluation and then to optimise and establish this tourist offering on the international market on the basis of the results.

After the Best of Wachau Goldclub had been in operation for a season, an anonymous survey of the participating establishments revealed a very high or high level of satisfaction with the programme. This outcome serves as the basis for further work on this marketing channel.

On the offer side, the further qualification and networking of the participating establishments should ensure the standard of Best of Wachau. A field trip should deliver new impressions and provide inspiration. Previously offered bonuses should be made more attractive and the overall offering of attractions extended. 

Targeted advertising measures should be used to inspire international guests to stay in the Wachau for longer under the terms of the Goldclub programme. With a focus on the neighbouring countries of Germany, Switzerland and the Czech Republic. Last but not least, a translation of all information and advertising materials into English is required (folder, website and descriptions of the participating establishments).

Discussed in the project selection committee: 18.12.2017
Project promoter: Donau Niederösterreich Tourismus GmbH
Funding level: 70%
Project duration: 1 year
Supported by the federal province and the European Union (LEADER).