Projekte

Wie viele Touristen verträgt die Altstadt? © Branko Rijavec

Counting visitors and gauging public opinion in the town of Dürnstein

The historic town of Dürnstein, with its many iconic buildings of historic importance, such as the blue tower of the abbey church or the castle ruins, has been a hotspot of activity in the Wachau tourism region from day one. The limited space available, the lack of coordination between the visiting times of different tour operators and the many options available for coming to visit the town all result in very high visitor numbers. This is creating an ever stronger sense of exploitation amongst the town’s few permanent residents (according to a recent count, only 93 people live within the town walls) and of being a stranger in one’s own home.
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Kunstmeile Krems © Kunstmeile Krems BetriebsGmbH/APA-Fotoservice, Ian Ehm

MICE-Positioning Krems and its surrounding area

A tourism development strategy for the year 2030 was developed for the city of Krems in 2015 and 2016. It defines five core competencies, one of which is economic and educational tourism. Within the scope of this project, targeted measures and sales-orientated concepts should be developed to achieve a clear positioning in the MICE segment (Meetings/Incentives/Conventions/Exhibitions).
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Wanderwege werden bei Touristen immer beliebter © Donau NÖ/Gerald Lechner

Kremstal Long-Distance Hiking Trail

The positive growth in hiking tourism should be combined with a bigger selection of routes to offer hikers greater choice. The planned project is intended to combine the municipalities of the extended Kremstal area into a new and uniform hiking network and connect them to the well-frequented “Wachau World Heritage Trail”.
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Das Tor zur Wachau - Welterbezentrum Krems-Stein © Welterbegemeinden Wachau/Anna Lun

Overhaul of the Wachau World Heritage Centre

The World Heritage Centre at the boat station in Stein, in the municipality of Krems, was opened in September 2011. Ever since then, it has proven to be extraordinarily stable in terms of its design and substance. However, seven years later, some of the information is no longer up to date and a few things have happened in the region in recent years that are not represented on the information panels in the World Heritage Centre.
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Best of Wachau steht für Qualität und soll künftig auch internationale Gäste locken.

Further development and internationalisation of the Best of Wachau Goldclub

In the past five years, Best of Wachau has established itself as a brand that stands for high standards in gastronomy and accommodation, thanks to ongoing qualification measures. The Goldclub was created as a tourist marketing format that aims at encouraging visitors to stay in the Wachau for longer. The next step is to perform an evaluation and then to optimise and establish this tourist offering on the international market on the basis of the results.
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Volunteers pflegen die Felsenböschung im Meditationsgarten der Kartause Aggsbach © Welterbegemeinden Wachau/Elisa Besenbäck

World Heritage Volunteers Wachau-Middle Rhine

Since 2004, an intensive exchange has been taking place between the two World Heritage cultural landscapes of the Wachau in Austria and the Upper Middle Rhine Valley in Germany. The cooperation should now be further intensified by a joint volunteer camp with a focus on caring for the cultural landscape.
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Die Nähgruppe als Ort des Kennenlernens © Verein Impulse Krems

Further development of integration coordination in Wachau-Dunkelsteinerwald

Approximately 600 asylum seekers and recognised asylum seekers currently live in the Wachau-Dunkelsteinerwald region. Building on the work done in the asylum and integration coordination project, targeted measures and offers should be put in place to improve the integration of people who fled to us in recent years. A central role will be accorded to the people already well advanced in the integration process.
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Pilot run of the Wachau Advent

UNESCO’s Wachau World Heritage Site clocks up about 490,000 overnight stays every year in the summer season. However, not only are the many offers in summer gaining in importance but so is the growth in activity in the off-peak tourist seasons. This is having an initial positive effect towards extending the season in the Wachau, which already runs beyond the end of October. Some establishments continue to be open at this time or have developed entirely into year-round enterprises. The pilot run of the “Wachau Advent” is intended to create a stimulus for staying longer in the region in addition to the existing attractions.
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Weiterbildungsangebot für Privatzimmervermieter © Donau NÖ/Steve Haider

Demography Qualification Initiative: Wachau and Nibelungengau Visitors` Ring

Over the coming three years, the Danube Lower Austrian Visitors` Ring will be organising a comprehensive package of qualification measures with training courses, workshops and excursions in a LEADER cooperation project for establishments in the Wachau and Nibelungengau. The landlords should be provided with business training and prepared for future challenges. The changing needs of guests as a result of demographic changes should be identified and the offer adjusted to Holiday on the Farm establishments, vineyards and private room landlords.
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Die Eigentums- und Besitzverhältnisse der gesamten Routenverläufe sollen geklärt werden. © Tourenexport Alpstein

Digitalisation of the hiking stages of the Dunkelsteinerwald-Runde, Jauerling-Runde and World Heritage Trail

In recent years, the regions of the Wachau and the Dunkelsteinerwald focused on the topic of hiking. Following preparatory work in the Jauerling-Wachau Nature Park (parts of the hiking system there were later emphasised in the so-called Jauerling-Runde), the World Heritage Trail, a 180 kilometre-long, long-distance hiking trail on both banks of the Danube opened in 2010 after an intensive planning phase and became a pioneering project both at home and abroad. Based on the success of the World Heritage Trail, the Dunkelsteinerwald-Runde was planned and implemented in the years that followed and thus complements the overall trail network of 30 stages and probably the biggest non-alpine hiking centre in Central Europe.
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