The Wachau region was inscribed in the UNESCO list of World Heritage sites as a continuing cultural landscape in 2000. Little is known about the value of World Heritage, in particular the “OUV - outstanding universal value”. A major awareness-raising campaign is intended to change this and specifically address the population. The knowledge and importance of the Wachau Cultural Landscape should be imbued in the population as a way of getting everyone to handle this World Heritage site with greater sensitivity.

The quality campaign “Best of Wachau” comprises 53 businesses that act as a regional figurehead for marketing the destination. Within the scope of this project, the high standard of the businesses should be maintained or improved, especially in the area of online marketing. Further measures are intended to provide support with the search for employees and to boost customer loyalty.

The Nature Park owes its great diversity of plants and animals to its mosaic-like cultural landscape and the extensively used meadows. Global changes are forcing many agricultural businesses to specialise or shut up shop. A consequence of this are meadows that are no longer managed and increasingly turning into woodland. To counteract this trend and preserve diversity in the Jauerling-Wachau Nature Park, a nature park brand is under development. This label stands for management compatible with nature and gives the businesses’ products added ecological value.

SANLAS Holding is looking to integrate the private gardens of Hollenburg Private Clinic into the regional tourism offering. In cooperation with the local tourism agency, Donau Niederösterreich Tourismus GmbH, a master plan is to be created that defines how the gardens and the publicly accessible infrastructure of the clinic can be used.

The historic town of Dürnstein, with its many iconic buildings of historic importance, such as the blue tower of the abbey church or the castle ruins, has been a hotspot of activity in the Wachau tourism region from day one. The limited space available, the lack of coordination between the visiting times of different tour operators and the many options available for coming to visit the town all result in very high visitor numbers. This is creating an ever stronger sense of exploitation amongst the town’s few permanent residents (according to a recent count, only 93 people live within the town walls) and of being a stranger in one’s own home.

The World Heritage Centre at the boat station in Stein, in the municipality of Krems, was opened in September 2011. Ever since then, it has proven to be extraordinarily stable in terms of its design and substance. However, seven years later, some of the information is no longer up to date and a few things have happened in the region in recent years that are not represented on the information panels in the World Heritage Centre.

Approximately 600 asylum seekers and recognised asylum seekers currently live in the Wachau-Dunkelsteinerwald region. Building on the work done in the asylum and integration coordination project, targeted measures and offers should be put in place to improve the integration of people who fled to us in recent years. A central role will be accorded to the people already well advanced in the integration process.

Over the coming three years, the Danube Lower Austrian Visitors` Ring will be organising a comprehensive package of qualification measures with training courses, workshops and excursions in a LEADER cooperation project for establishments in the Wachau and Nibelungengau. The landlords should be provided with business training and prepared for future challenges. The changing needs of guests as a result of demographic changes should be identified and the offer adjusted to Holiday on the Farm establishments, vineyards and private room landlords.

In recent years, a number of initiatives have established themselves in the region in late autumn and winter which have had a very positive impact on the development of tourism and thus on extending the season. Apart from the long-distance hiking trail “World Heritage Trail Wachau”, which can be easily hiked even in the colder months thanks to the mild climate, numerous cultural initiatives, such as “ELIT” (European literature days), “Wachau in Echtzeit” (Wachau in Real Time - curated by Ursula Strauss) as well as many Advent markets and culinary events have become established. The implementation of the mobility concept (bus connections) means that all municipalities in the region can now also be easily reached without a car.

The municipalities of Mautern, Bergern, Furth, Rossatz-Arnsdorf and Schönbühel-Aggsbach will be intensifying their collaboration over the coming years and focusing on the common positioning of the south bank. Under the direction of Martin Vogg, who was previously responsible for the project Wachau 2010 plus, existing offers should be combined with new ones and wrapped up into bookable packages, starting with the two locations of Maria Langegg and the Aggsbach Charterhouse.